You may decide that your business needs a company car for a variety of reasons. From tax benefits to increasing your marketing visibility. Whatever your reasons for deciding that you want a company car, it’s important to make sure that weigh out all the factors before you make your choice.
A company car should be a representation of who you are as a business. For example, if you are a roofing company, you should ask yourself if something like a Lincoln Continental provides the best functionality for your business and if it really an appropriate representation of your image.
Therefore take a look at all of your options and ask yourself how well it fits your vision of who and what you stand for, and whether it will be able to suit your needs. The, before you make your final decision, take a look at the following tips
Make it a Reputable Car Model
Choosing a trusted manufacturer is always the best plan when it comes to choosing a vehicle. You want to make sure that it has the reputation and dependability that you need and require to be operating at its max potential.
If you are not familiar with cars, a simple search online should give you some basic information on what the most trusted manufacturers are for what you’re looking for.
Choose a The Right Size
The most cost effective vehicle is a smaller one. So if you think that your business can use a smaller car you will save a considerable amount of money on gas costs.
Larger cars use sometimes up to three times the amount of gasoline. However, depending on your company you may require a large SUV type vehicle in order to suit your company needs.
For example, if you are needing to transport large loads or various passengers, a smaller sports vehicle is not going to be the best fit.
Compare With Your Competition
You can get useful insight as to what kind of car to choose for your company based on what you see your competitors using.
If you see other people in your market with similar looking cars as each other, it may be a good indication of what an appropriate image is for your line of work.
Choose One That Can Be Branded
Branding your company vehicle is a great opportunity to increase your visibility while you drive. There are many different ways to brand your car from stickers to large magnets.
Probably the safest way to brand your car without making any damage to the body is a window sticker. These can be purchased either at a store who specializes in personalized marketing material, or online on a variety of websites.